Coactive TV (CoTV) software automatically harnesses the context of whatever a viewer is watching on TV to push related Web links and content to their PC screen. That provides a power-assist to TV-Web multitasking that directly links use of TV and the Web, to enhance both content and advertising.
CoTV enables a wide variety of applications. These include
- Co-viewing: program-related information of all kinds (commentary, news reports, sports statistics, movie casts, etc.), including ad-related interaction and shopping (which like search ads, can actually be useful to the user).
- Pre-viewing: richly intelligent and interactive program guides, VOD/IPTV catalogs, and DVR scheduler services that help users navigate their exploding world of media content.
This creates a variety of new revenue streams -- and one of the most significant is online contextual advertising driven by TV ads. CoTV is adaptable to a wide variety of deployed and emerging platforms -- wireless PC laptops, PDAs, phones, set-top-boxes, media gateways, DVRs, DVDs, WiFi, and more.
More background is at www.teleshuttle.com/cotv/