tag:blogger.com,1999:blog-3013959.post864863900175641709..comments2024-03-25T01:17:03.662-04:00Comments on Smartly Intertwingled: Social TV -- The "Killer App" for Coactive TV -- Ready for UbiquityRichard Reisman - Independent Media-Tech Innovatorhttp://www.blogger.com/profile/13489008496062293188noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3013959.post-59056707776106282632011-08-27T16:28:55.303-04:002011-08-27T16:28:55.303-04:00Thanks, David. Some further discussion on the hug...Thanks, David. Some further discussion on the huge opportunity in coactive second-screen ads, with some diagrams, is at http://teleshuttle.com/cotv/CoTVAds.htm<br />(That was written before the iPad awakened the market, but is still very timely.)Richard Reisman - Independent Media-Tech Innovatorhttps://www.blogger.com/profile/13489008496062293188noreply@blogger.comtag:blogger.com,1999:blog-3013959.post-25786808879243870182011-08-27T14:51:12.923-04:002011-08-27T14:51:12.923-04:00Think you're spot on that advertising will be ...Think you're spot on that advertising will be key for all these social TV apps. We're focused on bringing digital ads and digital content that are synchronized to the TV spot or program. Great opp as you point out to 'continue the story' from a std :30 spot w/a more detailed, high engagement brand message on companion apps (on tablets, laptops or smartphones). Think they'll be a lot of advertiser/brand innovation in this space as they learn how to effectively message this audience.<br /><br />David Markowitz<br />SecondScreen Networks<br />www.secondscreen.com<br />@The2ndScreenAnonymousnoreply@blogger.com