"Everything is deeply intertwingled" – Ted Nelson’s insight that inspired the Web. People can be smarter about dealing with that - in media services, social media, and in society and life more broadly. Technology can augment that -- most notably as the Augmented Wisdom of Crowds (see the Selected Items tab below). The former name, “Reisman on User-Centered Media” still applies: open and adaptable to each user's needs and desires – and sharing in the value they create for users.