Reisman Bio

President and founder of Teleshuttle Corporation, Richard Reisman has been a very successful inventor in the media space and has varied experience in digital content industries over many decades. He has managed and consulted for corporations of all sizes, developed a variety of pioneering online services, and holds over 50 patents now licensed by over 200 companies to serve billions of users.

Reisman’s recent work has been on complementary pro-bono projects to better align on human values -- aiming to re-center commerce on human values and to better apply our media to augment human wisdom.

One pro-bono project, FairPay, is a radically innovative framework for relationship-centered, “customer-value-first” revenue strategies for the digital era. Its varying forms can be adapted across a wide spectrum of business contexts, both for-profit and non-profits. It has generated interest from major businesses, startups and VCs, and academia. It has strong foundations in behavioral economics, and sheds light on many knotty issues and perverse incentives that are poorly understood by businesses. Reisman's 2016 book, FairPay: Adaptively Win-Win Customer Relationships, was praised as “an innovative and visionary methodology,” "groundbreaking," a "radically new perspective," "promises to transform business." He co-authored articles in Harvard Business Review, the Journal of Revenue and Pricing Management, and Australasian Marketing Journal with leading professors of marketing, and has written for Inc. and Techonomy. Reisman is working on a pro-bono basis with industry and academic partners on research, trials, and applications of FairPayDetails are on the FairPayZone blog.

The other pro-bono project relates to a broad architecture for social media platforms and other collaborative media that seeks to augment the wisdom of crowds based on an advanced, multi-dimensional and multi-layered reputation and filtering system. A core innovation is presented in The Augmented Wisdom of Crowds: Rate the Raters and Weight the Ratings. This grows out of interest in collaborative augmentation since around 1970 (based on interactions with Doug Engelbart, Ted Nelson, and Murray Turoff), a foundation for his 2002 patent disclosure now in public domain. Reisman is now focused on urgent relevance of these strategies to correct how our social media now de-augment human wisdom and spread disinformation. This work has led to participation in NYC Media Lab’s Fake News Horror Show, the US State Department Global Engagement Center NYC Workshop at the UN (both 2018), and The German Marshall Fund's Debate Over a New Digital Platform Agency (2019). Details on the Smartly Intertwingled blog, where Reisman also writes on broader issues of technology and media.

These two projects have intersected to suggest market-driven remedies for the crisis in our social media (most notably Facebook), as introduced in An Open Letter to Influencers Concerned About Facebook and Other Platforms.

Reisman’s inventions have led to fundamental patents advancing varied aspects of digital services. A series of inventions dating from the early 2000s include advanced services related to the now common simultaneous ("coactive") use of TV and the Web using multiple screens/devices, including services like Apple AirPlay, Google Chromecast and Amazon X-Ray.  Others relate to aggregation and analysis of Big Data from the Internet of Things, and “wisdom of crowds” approaches for exploiting user ratings and usage data. Earlier patents dating from 1993 relate to advanced online services, including automatic software updates, content subscriptions (such as RSS and podcasts), e-commerce, and app stores, and to social search.

Reisman served during the dot-com boom as founding CTO for, a widely syndicated news and health management service. In the early `90s, Reisman developed the original TV Guide Online in a joint venture with News Corp, and consulted for Dow Jones. At BASELINE, he developed pioneering consumer online services, as well as online information services to the film and TV industry. Prior to that, he directed electronic distribution operations for McGraw-Hill / Standard and Poor`s, and managed strategy, planning, and operations (including pricing models) for major computer and telecom services at Mobil Corporation and AT&T, starting out as a software developer.